An Ordinary Man
Services:
Personal Branding | Illustration | Influencer Marketing
Reading time: 2'
The Case
In an era of perfectly polished Instagram profiles and generic AI content, 'An Ordinary Man' stands out as a fresh and original voice of sarcastic humor.
Starting in 2017, we created a successful illustration account with over 25k devoted fans.
The illustrations aim to break through the superficial digital facade and tackle topics about wellness, technology, and life in general through the lens of humor and sarcasm.
Each illustration follows a minimal style, allowing the message to shine and capture attention amidst the digital clutter.
At last, something funny on Instagram.
Provocateur Magazine
Merchandise & E-shop
Following the online success of the illustrations, we launched a small merchandise line, mugs, t-shirts, and other pieces featuring our sarcastic wellness illustrations and quotes. It found a genuinely loyal following and sold out through several drops.
The Outcome
Today, "An Ordinary Man" is a highly successful personal brand and a case study on how to build a thriving illustration account. It continues to grow rapidly, selling merchandise worldwide and adding a touch of wit for every soul out there.